Better Account Plans Training

Training to create stronger, better account plans

Our national account courses offer a unique and highly effective combination of analytical and creative thinking.

We use learnings from behavioural science to challenge assumptions and stretch thinking.

Then we provide sales teams with models and frameworks that make them more effective to consistently deliver better results. 

Who would benefit from this training?

Anyone in sales who manages an account.

From Account Executives creating their first account plan through to Account Controllers who want to strengthen their skill set.

Reviewing and refreshing account plans should not just be an annual event.

Account plans may already be in place, but they can always be strengthened.

What will attendees learn?

Course content for creating better account plans by Dynamic Reasoning

What makes our Account Planning sales training unique?

  • Our training provides sales teams with a clear process and tools to build greater buyer and account understanding making it easier to build a strong plan
  • We don't just share models and frameworks, we also explain the benefits of aligning objectives in a way that changes behaviour and drives engagement
  • We explain the science behind decision-making and how to relate this back to sales
  • After our training, sales managers are able to clearly identify the difference between buyers' emotional and rational considerations and how to plan for this
  • We provide attendees with creative and lateral thinking techniques they can use to identify new opportunities and overcome challenges with their accounts
  • Ultimately, all sales managers leave with the skills to create a vision and account plan that's compelling both internally and externally.

How does the training work with diverse groups ?

Core sales skills are applicable at any stage in a sales career but the depth and breadth of understanding and execution varies.

At Dynamic Reasoning we use the same principles, but increase the complexity of models within our training to match attendees' level of experience and ability.

This enables us to train teams at the same time, offering a cost effective training course for businesses and embedding best practice across the team.

Effective account plans :

  • Provide a strategic roadmap
  • Are carefully considered as well as visionary
  • Demonstrate and deliver step-change growth

Would you like more information?

Please get in touch as we would love to help you develop your national account sales team and drive ROI :)