Sales Ideas: Edward de Bono Techniques

Are you looking to enhance your sales strategy or make your presentations more effective? 

Whenever we run a sales training course it always amazes us how few of the attendees have heard of Edward de Bono, let alone implement his techniques in their strategy development or day to day account management.

Which is a shame, a missed opportunity.

All sales people need to solve problems, overcome challenges and identify new growth opportunities on a regular basis, which can be really hard.

Which is why we recommend taking a few minutes to consider the groundbreaking ideas of Edward de Bono, a renowned expert in creative thinking and problem-solving.

Who is Edward de Bono?

Edward de Bono is a world-renowned psychologist, author, and consultant known for his work in lateral thinking and creative problem-solving.

With a career spanning over five decades, de Bono made significant contributions to the field of cognitive psychology.

The mastermind behind the concept of "Six Thinking Hats" and "Lateral Thinking" Edward de Bono's theory and techniques are very relevant to sales.

Utilize the Power of Six Thinking Hats

One of de Bono's most famous techniques is the "Six Thinking Hats" method, which provides a structured approach to thinking and decision-making.

By assigning different colored "hats" to various thinking modes (such as creativity, critical thinking, and optimism), you can streamline sales meetings, encourage collaboration, and uncover innovative solutions to complex challenges.

At Dynamic Reasoning we often use a version of this technique in workshops or training sessions, encouraging attendees to identify their subconscious bias, shake off any assumptions and step outside of their normal roles to open up their thinking  

Embrace Lateral Thinking

Another key concept introduced by de Bono is "Lateral Thinking," a non-linear thinking method that encourages individuals to explore unconventional solutions and break away from traditional thought patterns. 

Dynamic Reasoning's training shows sales teams how to incorporate lateral thinking into their sales process and develop, not just manage their accounts.

It can help anyone to solve problems, uncover new opportunities and differentiate yourself from competitors in the market.

Implement Provocative Operation

Provocative Operation is a technique developed by de Bono to challenge existing assumptions and stimulate creative thinking.

By posing provocative questions, introducing disruptive elements, and encouraging unconventional ideas, you can push the boundaries of traditional sales strategies and unlock new possibilities for growth and success.

When developing category or sales strategies Dynamic Reasoning's team of consultants helps businesses to use this technique to overcome obstacles or barriers and identify new opportunities to step change growth.

Creating a competitive advantage for sales

Creative thinking is an art form, but it is also a skill that can be taught and we believe it's a core skill that every sales manager would benefit from, whatever their level.