Sales Sparks

SPARKs is a virtual sales training programme designed to energise sales individuals at any level and develop or strengthen core skills.

  • Each session runs once a month for 1.5 hours (facilitated via Zoom) 
  • Every training session will cover theory followed by practical exercises
  • We use mixed media to make the sessions interactive and highly engaging
  • Post each session attendees will get tools to embed the training and promote continuous learning 

Taking insights from our Smarter Consultative Sales Training we have developed a programme covering 12 core sales skills topics.

In 2025/ 2026 we will cover these 12 core sales skills:

  1. LIGHTBULB MOMENTS - Learn how to solve problems and generate new ideas and opportunities for your account on a daily basis 
  2. OPTIMISE OBJECTIVES - Develop skills to set stronger objectives to plan and get the most out of every buyer or customer interaction
  3. ACTIVE LISTENING - Learn how to develop not just manage your account via identifying your buyer's real needs 
  4. VISIONARY THINKING - Learn how to create an account vision that is personally motivating and drives a/c growth
  5. IMPROVE BUYER RELATIONS - Develop skills to move from transactional trading status to more collaborative buyer relationships
  6. MANAGE STAKEHOLDERS - Learn to step into the shoes of key stakeholders to ensure your proposal is relevant & compelling
  7. STRENGTHEN PROPOSALS - Learn how to evaluate your proposal and take steps to strengthen it before presenting to buyers
  8. BE MORE CONSULTATIVE - Develop skills to develop your account knowledge and become more consultative 
  9. BE MORE IMPACTFUL - Learn how to create high impact presentations that buyers will want to listen to and engage with 
  10. PROBLEM SOLVING - Develop lateral thinking techniques to learn ways to solve problems and overcome barriers & objections
  11. NEURO-DIVERSITY - Learn how working with others with different styles will strengthen proposals and grow your accounts 
  12. UNDERSTAND DECISION-MAKING - Learn how emotional v rational thinking affects decisions that we all take 
Short bursts of regular sales training encourage your account team to collaborate and coach each other, promoting continuous learning and increasing productivity!

    You or your account managers can start in any month, each session is discrete so you can start the programme at any time and then complete the full programme into the following year.

    Visit our FAQ page for more info on our monthly bite size sales training.  

    And please contact us if you have any other questions or would like to know more about the pricing to train one sales person or a small sales team.

    Looking for team training or a more intense course?

    Our Sparks programme is designed to provide affordable boosts of sales training for individuals or small sales teams but we also run a comprehensive selection of consultative training sessions for larger national account teams.