Training in Setting Effective Objectives

Why are some objectives better than others?

Most sales people are familiar with the concept of SMART objectives. But, our experience working with national account teams has show that

  • whilst 75% THINK about their objectives for a meeting

  • only 25% WRITE it down or spend any time making sure it really is smart.

3 out of 4 meetings go ahead with little preparation.

Just a few minutes of thinking to SET a clear and concise objective can make every buyer interaction so much more effective. 

Effective Objective training leads to more effective meetings

Effective Objectives training content:

We will provide your sales team with the skills to craft more meaningful objectives and make the most out of every meeting and every buyer interaction.

We use a combination of examples and exercises to demonstrate theory and stretch thinking. 

Giving sales individuals of any level the chance to put theory into practice, reflect and develop new skills.

During our Effective Objectives training you will learn:

What makes an objective effective, not just efficient
The benefits of goal visualisation and how easy it is
How your brain can help you work towards your objectives
How to have more lightbulb moments, more often
How to work together as a team to create smarter objectives

Sales teams that learn together develop a common language and align skills, raising everyone's game

How our short sales skills training courses work :

Day1: 3 hours of training, personalised to suit your team and their needs.

Day2: 1.5 hours of training the following day to re-cap and embed learnings.

Thoughtful approach to training national account managers to set more effective objectives

Training is in the morning (usual start time 9.30 a.m.) facilitated by one of our experienced trainers (all our trainers are ex Sales Directors).

  • The training includes collaboration sessions via breakouts
  • One homework exercise set to complete before the next day's session
  • Every attendee receives a thoughtful training pack to put theory into practice

"Sales training by Dynamic Reasoning is so effective because it's interactive and engaging which lifts everyone's spirits !"

Benefits of short sharp concentrated training sessions:

  • Everyone gets straight into the training, starting the day in a positive way
  • Everyone can carry on working later that day so business isn't interrupted
  • It gives the brain time to process & make sense of learnings 
  • Ideas start to become habits, which in turn become routine

    Wondering if your team needs this training?

    Have a look at our quick survey (no downloads necessary, no emails captured)

    It's designed to give you insight into how your team operates now...

    It comes with a free discussion guide you can use with your team, whether you decide to take on the training or not.    

    Free survey for national account teams to reflect on objective setting

    Our free survey goes beyond the usual "smart" discussions and provides some valuable insights. 

    Other courses in our Thoughtful Sales Training series:

    National Account Managers sales training to develop stronger proposals
    How to develop stronger proposals that get better results
    Compelling sales presentation training for national account managers

    How to prepare presentations buyers will want to listen to

     

    Get in touch and we can help you to energise your sales team and optimise every meeting:)