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Dynamic Reasoning Ltd.
Category Management masterclass training
Category Management masterclass training
Regular price
£600.00 GBP
Regular price
Sale price
£600.00 GBP
Price exc. VAT
Quantity
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One day Category Management training course
This category masterclass covers 3 key topics:
- Understanding category management and why it's important
- How brands can drive their category share of voice and growth
- What it means to disrupt a category and how to find a way in
Our training covers category management theory, followed by examples and implications
Attendees will learn:
- The importance of category definitions and purchase decision theory
- Difference and relevance of core, associated and substitutable categories
- Retailers approach to assortment and why this is important for brands
- Shopper measures and importance of fact-based evidence
- How to move from Category Challengers to Category Champions
- Benefit of category visions and showing propensity and potential
- Merchandising rationale and how to disrupt a category and find a way in
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Category Management training FAQ
More details on Category Management Courses
Who is this training for?
This category management masterclass is designed for
- Food and Drink SMEs
- Start-ups or Challenger brands
- Anyone new to a category role
Where is the training held?
We run our category training courses in London
- Training centres located near to mainline train stations for easy access
- The venue depends on the number of attendees (up to a maximum of 8)
- Venue details will be sent to attendees when booking is confirmed
How often do the courses run?
We run our category training courses every quarter
- See the training course page for dates
- If you are looking for an alternative date please contact us to discuss
- Click here for Category training course enquiries
Who runs the category training?
All our training is run by experienced category consultants
- All our trainers have extensive
experience in commercial roles - As well as training and workshop facilitation skills
- We share the bio and details of the trainer at time of booking
What will the training include?
All our category courses include
- Interactive exercises and examples to bring theory to life
- Notes and workbooks to take away