Strategic FMCG consultancy
Established in 2005, we help branded businesses develop game-changing category strategies and increase sales capability & productivity

Stronger Category Strategies
Our category strategy funnel is a proven process to quickly identify tangible opportunities for both the business and their customers.

Smarter Sales Training
Our training focuses on consultative selling for Account development as we train sales teams to think and act more effectively, critiquing and strengthening their value propositions.

Presentation training
Engaging presentations, delivered confidently, can make a measurable difference. Our training courses teach the tools and skills to prepare and deliver highly impactful presentations every time.
Ideas and inspiration
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Actions always speak louder than words for sale...
This Walkers crisps case study shows the benefits of walking the talk, i.e. aligning a strategic goal through the organisation and using tools to demonstrate it to everyone, internally and...
Actions always speak louder than words for sale...
This Walkers crisps case study shows the benefits of walking the talk, i.e. aligning a strategic goal through the organisation and using tools to demonstrate it to everyone, internally and...
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Sales Ideas: Edward de Bono Techniques
Creative thinking is an art form, but it is also a skill that can be taught and we believe it's a core skill that every sales manager would benefit from,...
Sales Ideas: Edward de Bono Techniques
Creative thinking is an art form, but it is also a skill that can be taught and we believe it's a core skill that every sales manager would benefit from,...
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Guide: Consultancy vs. Training
At Dynamic Reasoning we offer consultancy and training so let's explore the differences between consultancy and training to help you make an informed decision and choose the best option to...
Guide: Consultancy vs. Training
At Dynamic Reasoning we offer consultancy and training so let's explore the differences between consultancy and training to help you make an informed decision and choose the best option to...